Smart Equity Release

“Deciding to release equity from your home is a big decision, and that is why, unlike most, we are committed to offering face to face advice, although if you prefer, phone or video call is fine too. We are committed to delivering a truly outstanding level of customer service all of the time.”
Smart Equity Release are based on The Wirral, but we are able to offer advice nationally.

Richard Jones CeMAP CeRER DipPFS

Director & Equity Release Adviser

Our commitment to you . .

We offer whole of market equity release advice and will recommend you the most suitable product for your circumstances.

We are dedicated in delivering the best possible outcome for all of our customers, therefore, if we do not think equity release is right for you, we will tell you
We will conduct at least two meetings with you, so that you have plenty of time to consider our discussions and advice.
We never charge any upfront advice fees. Our advice fee is fixed at £1,500, and is only paid when and if your equity release completes.
We will explain things clearly and will keep you fully updated throughout the process.
We can offer advice either face to face, via video call or over the phone, what ever you prefer.
We will endeavour to deliver an outstanding customer experience.
We will respond promptly to any queries.

We are accredited later life planning professionals by The London Institute of Banking and Finance.

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Proud to be members of the Equity Release Council

What does being a member mean for you?

The Equity Release Council is a voluntary body which aims to ensure that its members are highly professional and act with integrity and transparency in offering high-quality products and services to customers.

Through these standards, members can guarantee their customers that they offer products and services which conform to the best practices of the sector, ensuring customers are fully informed and properly protected.

As the later life financial planning market continues to attract more interest, product providers are competing to be more innovative, this, in turn, helps to provide more choice for customers when it comes to unlocking the equity tied up in their homes.

Smart Equity Release advise on lifetime mortgages and home reversion schemes. To understand the features and risks, please ask for a personalised illustration. Check that the scheme will meet your needs if you want to move or sell your home or you want your family to inherit. If you are in any doubt, seek independent advice.